Wednesday, September 13, 2006

news - media

Good morning, readers (all one of me).

As you may (or may not have) heard, Time Inc. today announced the sale of 18 print titles and other properties, including the Transworld Media group of magazines.

As you also may or may not know, a sports publication is my dream gig.

Transworld Media published the titles Transworld Surf, Transworld Skateboarding, Transworld Snowboarding, Transworld Motocross, Ride BMX, Quad, and Transworld Business. Most, if not all, of these offices are located in Southern California, out of either Oceanside or Tustin.

That said, it will be interesting to see who buys the Transworld group or whether they strike out on their own. As they already operate quasi-independently across the country from Time Inc.'s headquarters here in New York, I don't think it will be much of a change once they have a new owner.

*****

In other semi-related news, Monday night's season opener Monday Night Football clocked record numbers in the program's history. Approximately 19.3 million viewers caught one or both of the games on new network ESPN, according to MediaLife. It is ESPN's largest audience ever, and the second largest in cable TV history (oddly enough the largest audience ever was CNN's airing of the 1993 Al Gore-Ross Perot debate).

In other football related news, you might have to alter your traditional SuperBowl drinking game this year: Anheuser-Busch has signed on as the exclusive alcohol advertiser through 2012. This will not only factor into the big game, but on all NFL broadcasts on NBC through 2012.

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